That said, use of material from newspapers far outranked blogger use of local TV news, hardly surprising given its quality and lack of presence in all markets.
Overall, original sources and reporting accounted for about one-quarter of blogger content. Newspapers were the source of about 20 percent of the content, TV about 3 percent. The rest came from a category called "online" or "other."
There were significant differences among types of news stories, of course. State and national economic news produced by newspapers, for example, made up nearly a third of all blogger content on that topic. But let's look at the category of news called city/county government/politics. That's the meat-and-potatoes of local news. Blogger content came from:
- Newspapers: 23.0 percent
- TV: 2.3 percent
- Online: 33.7 percent (non-MSM sites, other blogs, etc.)
- Original Sources: 12.5 percent
- Original Reporting: 20.4 percent
- Other: 8.2 percent
What don't we know from this? The quality of the stories, obviously, their tone and factual content. But this is an interesting step in understanding where bloggers get their starting points for stories.
For you academic nerds, the full cite: Watson, B. R. (2012). Bloggers rely on sources outside traditional media. Newspaper Research Journal, 33, 20-33.