But what about real people? Below, some survey results that focus not on whether have favorable or unfavorable views of talking heads, but rather on the responses that essentially say "I have no clue who this schmuck is."
- Glenn Beck: 47 percent didn't know who he was in April 2010. Forty-two percent didn't know back in 2009, so is he slipping? Nah. Not Beck.
- Rush Limbaugh: Back in 1993, a quarter of Americans didn't know the king of talk radio. Now only about 10 percent haven't heard of him.
- Pat Robertson: Okay, he's kinda a TV talk guy (watch his morning show, The 700 Club) and he's run for president (like everyone on Fox News) and his "never heard of him" numbers are modest, about one-fifth of folks never hearing of the guy.
- Oprah Winfrey: You know this, only 1 percent say they've never heard of her. Not sure exactly who these people are, but I suspect they spend a lot of time in padded cells.