One of those people want to know is their credit score, and if they don't want to know it then by god someone on TV will try to convince them they want to know it. Along those lines, The NYTimes has apparently canned Ben Stein for shilling for one of those operations that charge you for something you can get, at least once a year, for free. Stein, a funny guy and economist and actor ("Bueller ... Bueller ... Bueller") will no longer write a column for the Times, given the ethical problems with associating himself with these credit guys.
I was also disappointed to learn that the three-guy band for "free credit report dot com" don't actually sing, don't actually play instruments, don't do much of anything at all except wear pirate outfits or ride roller coasters or -- in the latest one below, dress like cowboys -- and try to sell us this crap. Sigh.