A Houston television station is dropping its news anchors for something entirely new, and just a little bit scary. As this story briefly describes it, Channel 39 "will have more storytelling by those who “are” the story and an emphasis on video and audio."
PR folks in Houston, get a drool bucket. You're salivating.
Not that I'm a big fan of local television news or TV talking heads (see delusions of adequacy), but this seems a bad idea hatched by bean counters and marketing schmucks. Then again, maybe the audience won't even notice the difference.
Showing posts with label local television news. Show all posts
Showing posts with label local television news. Show all posts
Tuesday, August 24, 2010
Thursday, June 24, 2010
Local television news has struggled during these tough economic times, more than most people probably realize. Given that for many people, local TV is the only news they consume -- and given the relative lack of quality found in such "news" -- it bears examining. Today I came across two interesting pieces:
1. Fox affiliates, those local stations tied to Fox, are supposedly downplaying their affiliation to the conservative cable network. That makes sense given the socio-economic breakdown of the local TV audience, which doesn't exactly match that of Fox News. Smart move.
2. TV station profits seem to be increasing, according to this report. That's good news given that, as mentioned above, many people rely on TV to get an admittedly thin version of what's happening locally. No idea if this means my college's own station, WNEG, is also actually making money. One can only hope. But local TV stations need to remain profitable and providing at least some news to folks who don't read, don't use the Internet, and generally don't pay all that much attention to news in the first place.
1. Fox affiliates, those local stations tied to Fox, are supposedly downplaying their affiliation to the conservative cable network. That makes sense given the socio-economic breakdown of the local TV audience, which doesn't exactly match that of Fox News. Smart move.
2. TV station profits seem to be increasing, according to this report. That's good news given that, as mentioned above, many people rely on TV to get an admittedly thin version of what's happening locally. No idea if this means my college's own station, WNEG, is also actually making money. One can only hope. But local TV stations need to remain profitable and providing at least some news to folks who don't read, don't use the Internet, and generally don't pay all that much attention to news in the first place.
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