Showing posts with label gallup poll. Show all posts
Showing posts with label gallup poll. Show all posts

Monday, August 16, 2010

Trusting The News

A quarter of Americans say they trust newspapers "a great deal" and only about 22 percent say they trust television news, according to a new Gallup poll.  But here's the interesting part.  Among 18-29 year olds, 49 percent say they trust newspapers.  Confidence drops as respondent age increases, which is weird.

Sunday, March 14, 2010

What People Think They Know

As interesting as actual knowledge can be as a topic of research (or a blog), even more interesting are perceptions of knowledge -- not only what people know, but what people think they know.  In this case, let's talk global warming/climate change.

The fine folks at Gallup have asked: "Next, thinking about the issue of global warming, how well do you feel you understand this issue -- would you say very well, fairly well, not very well, or not at all?"  The bold face emphasis is mine.  How much do they think they know.  The results?

From 2006 to 2010, the numbers remain largely unchanged, but there is a tick upward in 2010 compared to previous years in what people think they know. See below:

              Understand
              Very Well

2006            21%
2007            22%
2008            21%
2010            26%

Now you might find this bump heartening, but I suggest it's actually a bad thing.  Let me explain.  We've seen a drop in the proportion of people with a clue about science and who doubt global climate change -- sometimes for good reasons, sometimes because for silly partisan ones.  But I suspect this has bumped up the perception that people are knowledgeable when, more likely, they confuse strong feelings about a topic with knowledge about that topic.

I know of what I speak. I've done many studies looking at actual knowledge and how it compares with perceived knowledge.  The two are correlated, but imperfectly.  And often emotion gets in the way and makes people feel informed when, instead, they only think of themselves as informed.  While I don't have data here to explore this further, my educated hunch is this bump in 2010 of perceived knowledge about global climate change masks the role of ideological silliness, partisan pettiness, and a sense of being informed through emotion than really being informed. 

It'd be a fascinating topic.  Hmmmm.  Maybe time to go there.  Off to search for good, solid data.


Tuesday, July 14, 2009

Trusted News Sources

A June Gallup poll includes numbers in trust in newspapers and television news from 2006 through 2009. The findings?
  • Trust in Television News has dropped slowly from 71 percent giving some positive comment to 64 percent in the latest survey.
  • Trust in Newspapers has inched down but well within the margin of error, from 70 percent to 68 percent.
Meaning what?

A Pew Center report (scroll down a bit to "falling favorability" for the table) looks from 1985 to 2007. It's more specific (cable news, broadcast tv news, etc.). Most media outlets drop here, from newspapers to local tv news. The biggest drops are by national newspapers and cable news.

How do we reconcile the two? In part they ask somewhat different questions, in part the Pew breaks TV news down to its various parts such as cable (CNN, Fox, etc.), in part it may even be time (Pew goes from 1985 to 2007, Gallup from 2006 to 2009). Maybe something has changed recently, a frustration with cable TV news now become somewhat more partisan due to a fragmenting audience -- that's a pretty good bet, but it hard to say, and I didn't have time to scour Pew for newer media favorability numbers.

And then there's the question as to whether "believability" or "credibility" or "favorability" matter for news organizations. As a former journalist I used to believe that if I wasn't pissing someone off, I wasn't doing my job right. And I tell my own reporting students that if they want to be loved, be a kindergarten teacher, not a journalist. Those who dislike the news the most are often those who consume it the greatest, a love-hate relationship that at times makes absolutely no sense, at least on the surface.

Monday, May 18, 2009

Moral Values Double!

The percentage of people who say the moral values in this country are excellent has -- doubled! Okay, it's gone only from 1 percent to 2 percent. Well within the margin of error, and kinda embarrassing.

Gallup asks: "Thinking for a moment about moral values: How would you rate the overall state of moral values in this country today -- as excellent, good, only fair, or poor?"

The latest numbers from May 5-10 have 2 percent saying "excellent" and it gets worse and worse after that: 15 percent "good" and 37 percent "only fair" and 45 percent "poor." For you math majors, that leaves 1 percent "unsure" what moral values are, why they're being asked about them when they have better things to do. In 2008 there were 2 percent saying "excellent" and years after that, just 1 percent.

"Poor" has steadily increased over the years, from 40 to 45 percent, pulling about the same from the other two categories of "good" and "only fair." Not sure what that means other than movement toward the extremes of the scale, which is a bit unusual methodologically but may be a function of growing partisanship. Dunno.

What people know about the moral values of the nation is partly a function of the media, partly what they deal with in their daily lives. Celebrated moral disasters can tweak the national numbers in a fairly consistent direction, but there's usually a recovery. The individual stuff is impossible to predict and I'd think personal experiences cancel one another out.

Does this stuff matter? Like trust in major institutions, the answer is yes. There needs to be some reservoir to draw on when things get tough -- trust, perception of morality, all the bits and pieces necessary to draw people together to meet a challenge, be it the economy or anything else. Everyone doesn't have to be trusting. There are the cynical, or the fashionably cynical who haven't really earned the right to be yet, but like the poor those folks will always be with us. We also need that reservoir of optimism, and that's something that's always been there in the U.S., though less so now than perhaps several decades ago.

Monday, February 9, 2009

Do You Like Rush?

Do you like Rush? Not the band, the guy, as in Rush Limbaugh, master of political talk radio who occasionally gets mentioned by mainstream journalists and politicians.

A Gallup poll asked people what they thought of him. The results? Among all respondents, he had a 25 percent favorable and 45 percent unfavorable rating. He could change his name to George W. Bush with favorability ratings like that.

But .. but .. look among GOPers. Limbaugh gets a nod from 60 percent of Republican Party identifiers. And this is interesting -- 23 percent label him unfavorable. Nearly a quarter of all GOP identifiers don't like the guy. Fascinating.

Eleven percent have never heard of Limbaugh and 16 percent said they're unsure (meaning they also probably never heard of the guy). If you dislike Limbaugh, I suppose you can take something away from the idea that a quarter of Americans haven't heard of him, a quarter like him, and half of America thinks he's bad.

Never underestimate the effect Limbaugh has on the political process. He has somewhere between 17-20 million listeners and they email or phone political leaders, and if you listen carefully to his program you'll hear his points repeated by others later, often on TV talk shows. Limbaugh sets off an echo effect beyond mere talking points, and that's where I believe his preaching to the choir has its greatest influence. What a lot of people know, for good or bad depending on your partisan take, they know from listening to him.