his 2007 book entitled, aptly enough, Religious Literacy: What every American needs to know--and doesn't. It must be scholarly. It has a colon in the title. I haven't read the book, so I can't speak to its rigor, but it appears to be solid stuff.
OK, enough of the academic stuff. How did the students fare?
Mass comm majors outperformed non-mass comm majors. Within mass comm, PR and photojournalism majors outperformed magazine, broadcast, and "convergence" majors. Advertising and print journalism students were in the middle of the pack.