So, playing with Google Trends, I decided to check out University of Georgia as a search term. You can see a graphic display below.
What's fun, if you go to the live graphic linked above, is to see when interest in UGA bumped up. Needless to say, most of those bumps are September -- which can be a football effect, or a starting school effect. Or both. The ones with letters, those are based on news events and stories that no doubt generated some traffic as well. "G," for example, is when former UGA prez Michael Adams called for a football playoff system. "E" is when a nationally known faculty member died.