Nate Silver's new-and-improved FiveThirtyEight has gotten a lot of attention, and rightfully so, as he takes personal brand journalism to the limit. As Poynter pointed out, his manifesto is longer than some, including his ESPN companion Bill Simmons.
Here's a butt-ugly world cloud summary of his manifesto. Click on this for a better look.
As you can tell, data and journalism get the attention, followed by news. The rest is just noise. Well, he's fascinated with Romney (8 mentions).
Really, read the manifesto yourself. It's worth the time, even at 3,551 words.
And he uses "journalism" 32 times, "data" (in some form or another" 49 times. Just a little context for the graphic above.