Monday, February 6, 2012

Quality PR Matters

My colleague, PR prof and guru Karen Russell, will love this -- evidence that good PR matters.  According to this study, higher quality press releases from medical journals result in higher quality news stories.  Information subsidies, confirmed. 

I can also stretch this to what people know, of course, by pointing out the following causal connection:

Quality PR --> Quality News --> Better Learning about Medical News

They don't test this, unfortunately, but I'm confident in the causal relationship.

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