Monday, September 26, 2011

Local News

Being a journalism guy I've always had an interest in local news.  In fact, one of my recent Newspaper Research Journal articles looked at the audience for local news over the past 10 years.  Now comes a new Pew study that digs even deeper.

My own stuff found newspapers had a core print audience of people interested in local and community news, particularly local government news.  Whether that audience is big enough to sustain a newspaper/online enterprise is a different matter, but this new Pew report suggests the interest in local has increased and newspapers play a key role, though people today use a mix of media to keep up with various kinds of local news.  The chart below says it all, at least in where people go for specific local news.

But buried deep in the report is a suggestion of growing interest in local news.  And, if you'll excuse the word play, is good news.

No comments: