Monday, April 4, 2011

Being Methodology Agnostic

I wrote the other day about how Twitter in particular seems to be arriving as a market research tool and seems to have substantive predictive power, even in elections.  Here's a column discussing kinda the same thing, though obviously better than my scribblings, thus I point you in that direction.  I love the quote from Joan Lewis of Proctor & Gamble, who says "we need to be methodology agnostic."

The blog's author echoes this point:
Another point in the article is to stay method agnostic — and I think this is a great recommendation.  As research professionals, it’s out job to get to information that helps us make good business decisions.  I don’t particularly care which method we’re using — as long as it can help me run my business.

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