According to Google Update, the phrase "what people know" is fairly steady over 2010, with blips up in April, August, and October. See here. If you search "political knowledge" then there's an obvious blip in October-November, right in primetime election season. Makes sense.
Unfortunately, a search for "Barry Hollander" turns up damn little, and not all of it about me. I suffer from a distinct lack of brand awareness out there. And so it goes.