Friday, October 22, 2010

Given the Right Platform
People will Pay for News

According to a new study (or here), people with an iPad are willing to pay for apps, and they will use the device to access magazines and news.  Forty-four percent used the iPad to read the news and 25 percent used it to read a magazine.

If we do enough fuzzy math, we can suppose a sizable chunk of them will combine the two and pay for news.

Sixty-three percent of users say they've paid for and downloaded an app.  A third have never done so.  The leading apps are no surprise: games, books, music.  But the findings for "news & headlines" is heartening.

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