Of cellphone owners, the majority (66%) send or receive text messages, and more than half send or receive photos. But only 28% currently access Web pages, and 20% download apps to their cellphones. (Time frame: Oct.-Nov. 2009.)
No surprise: It's a generational thing. Of cellphone owners ages 18-29, 48% use the mobile Web and 94% use text messages. Of those 50-64, just 15% use the mobile Web and 51% use text messages.Lots of room for growth, which in terms of media expansion and potential to inform and entertain people, that's where it'll be happening for the next several years.