I blogged a few weeks back about being sick and tired of the word sustainable. While reading the news this morning I came across another phrase that I'm truly sick of finding in stories: not so much.
A Google News search found 8,481 uses of it in news stories and blogs. Do I like this phrase? Not so much.
Often it is used correctly as part of a sentence. For example, from a Boston Globe story: Hence, the tendency among not a small number of Bostonians and Philadelphians to define themselves not so much by what they are as what they're proudly not ... That's okay. It's when it pops up as a sentence by itself that the once-clever phrase gets old and tired. Here's a headline from the Daily Kos blog: Coburn is Concerned about Garage Doors -- Rape, Not So Much.
Does this affect what people know?
Not so much.