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A couple of statisticians at the University of Vermont have created an analysis strategy that taps into our sense of well-being in a field called mass psychology. As they note, every methodology has its drawbacks. Asking people about their well-being may actually influence it, so this is an indirect approach that skips asking people and instead looks at what they do or say.
The Gallup Well-Being Index a traditional, survey-based approach, and a damned good one too. Play with the tabs. Much fun.
I don't want to go deeper into the NYT story. Read it for yourself if you're interested in what people know or what they reveal about their own well-being through a less-than-traditional-but-awfully-cool approach. Yes, I'm suffering from methodological envy. Why didn't I think of this?
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