I'm gonna stray a bit off the what people know track.
I teach in the Department of Journalism, yet we don't have a major called journalism. Instead we have three majors: newspapers, magazines, and publication management. Anyone with a clue about the changing dynamics of the news business realizes having a major called newspapers makes about as much sense a business school having a major called convenience store management. We teach journalism, not newspapers, not magazines. We teach it for dead trees and online and all the rest. Journalism is a verb, something you do.
And yes, turf protection rears its ugly little head. No place is so petty as academe. We don't want to upset anyone by having a major called journalism in what coincidentally is a Department of Journalism. Extend this brilliant line of thought to its logical and deeply disturbed conclusion and you can complain about Department of English having a major called English -- because, after all, many of us use English. Dammit, how dare they claim it!
Let the brainiacs run free and you arrive at only one possible answer -- we change our name to the Department of Newspapers and Magazines.
So can I drag this vent, kicking and screaming, back to a what people know discussion? Probably not well, though of course our curriculum influences what skills students have when they enter the market, which influences how news is produced, which influences what people learn about their social and political world. So yeah, all of this petty crap does make an indirect difference.
Except not, because we still have a major called newspapers. We're roaring fearlessly into the 1950s.