Friday, March 6, 2009

Colbert -- Double Agent

Stephen Colbert plays a right wing, self-obsessed TV bloviator on Comedy Central.

Or does he?

A study in the Journal of Broadcasting & Electronic Media suggests something more ominous is at work. Conspiracy buffs -- and you know who you are -- pull up a chair.

Colbert, we all thought, was a liberal posing as a windbag conservative to make them look silly. But this study suggests people who watch his program actually become more conservative and more Republican. I blogged about the study in January, but now I've given it more thought.

It's simple: Colbert is not a liberal posing as a conservative to make conservatives look foolish. It's much deeper than that. Colbert is a conservative posing as a liberal who poses as a conservative. We think he's making conservatives look foolish when, instead, he secretly pulls people to the political right.

Clever, Colbert. Very clever.

And now I am so confused.

No comments: