- Assuming Obama is the Democratic nominee, a study of "knowledge" about him that focuses more on misinformation than actual fact. For example, who thinks he is secretly a Muslim and what media do they consume, if any? Internet? Talk radio?
- Ditto on McCain, especially the notion floating around that he caved to torture while being held in Vietnam.
- Which areas of "knowledge" (from misinformation to actual information) best predict vote choice.
- Trust in government. This is an interest of mine and I'm doing some work at the moment on this topic. Trust has eroded of late. Will this year see a blip up? And what are the predictors and consequences of such trust?
- Conservative Christians ... where do they go? I'd love to see some in-depth work done on what they learned and how they learned about this campaign, probably through focus groups and in-depth interviews. They are conflicted given the GOP candidate isn't truly a good fit. Reminds me of the old cross-pressure research.
- Media fragmentation. Another favorite topic of mine, so this time where are people learning about the campaign. As I've said earlier, I suspect advertising to play a greater role than ever before as people flee news for entertainment-oriented fare. Ads can still reach those folks. Knowledge -> Turnout.
I'm sure I'll think of others, but every election is a moment ripe for research ideas. I've got my own plans, some of which resemble those above, but I hope to see other people doing neat stuff.