- Prompt with a name, such as Dick Cheney, and ask them what office that person holds.
- Prompt with the office, such as vice president, and ask them to name the person.
Okay, but why am I writing about this?
I suspect people who rely on television or entertainment media, like Colbert or Stewart, will do okay at the name-and-then-office question option, but they'll do less well at the office-then-name question -- at least compared to people who read the news online or via ink on smushed paper. I am going to test just this in some analyses this week, perhaps for a journal submission or conference paper.
Unfortunately the data always get in the way of a good theory. I'll know in a day or two when I run some quick-and-dirty tests to see if the notion is worth pursuing.